Rhetoric[Avenir] partnered with long-time client and master hairstylist Chrystoph Marten to conceive, create and produce Spreadlight NYC, a two-month art exhibition that took over the retail windows of the 100 Franklin building in Tribeca, NYC.
R[A] built out digital advertising based around the event space and the dynamic roster of artists, musicians and designers featured at the 3-month-long execution. We also helped to strategize the marketing roll-out and helped to produce the livestream.
Spreadlight NYC was a successful event, garnering thousands of visitors, over 50000 social media interactions, and receiving attention from the New York Times and Timeout New York.
