Rhetoric[Avenir] was brought on by cannabis start-up Foxy to build out their web destination. We were tasked to build out an engaging and straight-forward site complete with age verification, social media feed, blog centered around press and media coverage and a commerce module that linked to their offerings on Eaze.com.
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We supported Foxy with social posts and digital mentions on cannabis delivery platforms that advertised product releases of new strains and form factors, as well as sales promotions and live brand events.
R[A] also handled packaging design duties, executing dynamic and eye-catching jar labels and boxes that jumped out on product shelves.
Within the first year of launch, Foxy quickly became a top-selling premium cannabis brand on popular destinations like Eaze.com and Amuse.com. On Eaze, Foxy rose the ranks to become the 3rd-highest selling brand of vape cartridges on their platform for several months in a row.