We linked up with Snoop Dogg and Harmony Craft Beverages—creators of the cannabis-infused Do It Fluid and Doggy Spritz—to help shape the brand and build momentum. Our work started with finalizing the can designs, then moved into crafting a strong content strategy and building out brand assets.
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We also took a deep dive into their DoorDash setup, offering up a platform audit and a strategy to boost performance. From there, we built a sleek product landing page, handled ongoing updates, and dialed in the analytics.
On the marketing side, we rolled out branded email campaigns and flows and kicked off digital ad campaigns. Every step focused on turning a bold product into a standout brand.
