We designed and executed a multi-funnel Facebook Ads campaign to promote the website to new users. Additionally, we optimized brand and product copy by sprinkling in heavily-searched keywords relevant to visitors. Lastly, we built out an email workflow and campaign set to promote special product groups and promotional events near the holidays. Our targeted flow structure was designed to ping people who left items in their carts, recapture previous customers and enter newly-acquired sign-ups into the purchase funnel.