Tribeca Film Festival tapped Rhetoric Avenir to turbo-boost their email performance to help generate additional ticket sales right before and during the world-recognized, 10-day movie and media mega-event.

R[A] conceptualized and launched “The Dailies”, an appropriately-titled daily email campaign based around the term used in filmmaking for the raw, unedited footage that would be reviewed by the director and others each day. Similarly, our campaign utilized photos taken at events the day and night before to engage and encite respondents about the festival as it was in full swing, while informing about upcoming screenings and talks that they could attend where space was still available.

Films promoted via email campaigns often saw 3X to 4X sales lift, when compared with similar films not featured in the newsletter.